Mindful Beauty Launch
Discover Your Beautiful Mind
Mindful Beauty has been a brainchild of mine for quite some time now. The aim of the range is to offer people natural cosmetics, as natural as possible, with botanical ingredients that are well-being & lifestyle enhancing. We are designing more and more certified organic products to be rolled out over the next 18 months. We were awarded the EU trade mark in January 2017 for the range to be sold in all EU member states.
We only test our products on homo sapiens which also makes them cruelty free. The products are also suitable for vegetarians and vegans.
I came up with the brand name Mindful Beauty and strap-line Discover Your Beautiful Mind because for over two decades I have been a meditator who has now trained 2,000 people on how to meditate. The ethos of the brand is to encourage people to also to learn to meditate and discover the natural beauty of their minds - clarity that shines out compassion, love, loving kindness and wisdom to the world and your own spirit. So much of our western lives are filled with distraction and we are conditioned to find solutions outside ourselves.
Mindful Beauty encourages people to look within and discover their human potential and possibilities for their lives.
Over €800 million worth of cosmetics are imported into Ireland (where we are based and where we have taught over 2000 people through a Mindfulness Meditation curriculum that I wrote www.learningtoexhale.ie). We aim to use some of the revenue to run training programs for vulnerable groups. Ireland at present has one in four people taking antidepressants, in comparison to one in twenty in the UK. The mindfulness solution could significantly reduce this number and enhance peoples lives.
We will also be running Mindful Beauty Days for well deserving nurses. These Days in collaboration with our partners will give groups of 20 nurses at a time half day spas consisting of: hot stone massage, reflexology, facial and manicure using the Mindful Beauty products which we happily sponsor.
We will be running all around Europe Mindful Beauty Self-Esteem, Resilience & Self-Compassion Masterclass Days.
The Mindful Beauty range is aromatherapy based and we use an entire range of high quality essential oils available when I am formulating the products. Did you know that it takes 2 tonnes of rose petals to make 1 litre of rose essential oil? So as one French aromatherapist said 'it's the purest form of living energy you can insert into man'.
My interest in natural medicine started when I was fifteen with food - allspice to wasabi. I was very taken up how natural ingredients could heal. So the formulas are based on years of my study of biotechnology, herbal medicine, aromatherapy, naturopathy, Tibetan Medicine and Chinese Medicine. The first time I got into cosmetics was when I went to work as a Biotechnologist at The Body Shop International HQ.
Since then I have had a dream to produce a range such as this. So here it is.
We also aim to only include ingredients that are safe and natural. We also use Wild Atlantic Way seaweeds in our creams and lotions. Having the products in recyclable plastic rather than glass reduces our CO2 footprint.
The products are also very affordable, having a price point of €9.99 retail.
Wherever you are, we appreciate your support of the range and we hope to start appearing in other EU countries over the next 18 months. As we evolve we will be bringing natural cosmetics to the market and in time, Food State Vitamins that will be 16 times more effective than chemical vitamins, Flower Essences, Herbal & Homepathic Medicines.
You can buy the products online or else at your nearest pharmacy. www.mindfulbeauty.eu
Thank you for your support.
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Bestselling author Ralph Quinlan Forde BSc (Hons) MA is the writer and editor of the Mindful Beauty blog. His first book The Book of Tibetan Medicine went into 11 languages. His second Nutriwine has