We now have our own Eau de Cologne and we have made it with just aromatherapy essential oils like Guerlain used to do in Paris before they were bought a few years ago. Until then their perfume house was over 400 years old with amazing history.
So with this in mind I set to work developing this Eau De Cologne which is great for our brand with Eau de Toilet and Eau du Parfum coming online soon.
In 1708, Giovanni Farina wrote to his brother Jean Baptiste: "I have found a fragrance that reminds me of an Italian spring morning, of mountain daffodils and orange blossoms after the rain". He named his fragrance Eau de Cologne, in honour of his new hometown in Germany as he was missing Italy. The Mindful Beauty Eau du Cologne is to bring the aroma of just that - an Italian citrus floral spring morning. Crisp, fresh and awakening. In glass 50ml bottles and box and retails at 24.99 Euros available from stores now.
When we tested it out with consumers in Vitality Expo 90% loved it and wanted to buy it there and then. They also commented that it did not give them a headache more than 60% said that.
Our Eau du Cologne is made with 100% pure essential oils from herbs & spices. We developed this unisex Cologne with spring in mind & wanted to return to the use of high quality natural ingredients which is what our brand is known for. Many perfume houses in France only used essential oils to create colognes & perfume up to the 1930’s.
Like any work of art our Cologne formula is secret but nourishes the body, mind & soul. With top notes of Bergamot, Lemon, Grapefruit & Orange; heart notes of Ylang ylang, Neroli & French Lavender & with base notes of Cedarwood, Vetivert & Frankincense.
An important point here is that synthetic fragrance is quite loaded with hormone disruptors, believe it or not, chemically speaking. As ours does not contain those, and also is made up of plant extracts we feel that it will be great for the consumer wellbeing and also the brand.
One person commented how cleansing it is spiritually. This is probably down to the quality ingredients.
We aim to do Eau du Toilet and Eau du Parfum in the near future. The formula is based on a traditional Italian recipe that we found and some extras.
Get yours now. Headache free too!
Bestselling author Ralph Quinlan Forde BSc (Hons) is the writer and editor of the Mindful Beauty blog. His first book The Book of Tibetan Medicine went into 11 languages. His second Nutriwine has